PeopleKnow CX Lab — CX strategy starter Business problem: Customer segments and needs: Evidence supporting the priority: Desired customer outcome: Business outcome and baseline: Listening channels: Top three improvement initiatives: Owner and resources for each initiative: Success measures and target dates: Dependencies and risks: Review cadence: First 30 days: validate the problem and baseline. Days 31–60: pilot one improvement with a named owner. Days 61–90: review customer and business outcomes; decide whether to adapt or scale.