PeopleKnow CX Lab — NPS survey starter

Adapt the company name, audience and timing before use.
1. On a scale from 0 to 10, how likely are you to recommend [company] to a friend or colleague?
   0 = Not at all likely; 10 = Extremely likely
2. What is the main reason for your score? [Optional free text]
3. What is one thing we could improve? [Optional free text]

Analysis: promoters = 9–10; passives = 7–8; detractors = 0–6.
NPS = percentage of promoters minus percentage of detractors, among valid 0–10 responses.
Report valid sample size, audience, fieldwork period and response rate alongside the score.
Participation should be voluntary. Explain how feedback will be used. Avoid requesting sensitive personal information.