AP
Anna Petrova
Head of CX, Retail
“The biggest CX mistake is measuring everything and fixing nothing.”
Experts Say
Illustrative profiles and sample quotes from the original concept. These are not verified contributors or endorsements.
IK
Ivan Kozlov
Customer Director, Fintech
“NPS is useful only when there is an operating system behind the number.”
MS
Maria Smirnova
CX Lead, E-commerce
“The best journey map is the one that changes a decision next week.”