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Free CX Tools
Solve practical CX problems in minutes.
- Sample calculator
- Feedback anonymizer
- Review analyzer
PeopleKnow CX Lab
A more customer-centric Russia starts here
Practical knowledge. Free tools. A clearer CX plan. Everything you need to build better customer experiences.
3interactive CX tools
4 decisionsto start your CX plan
4 dimensionsof CX maturity
1 goalbetter experiences
📖LearnBuild CX knowledge
◇DiagnoseUnderstand where you are
🔧DoUse tools and templates
📊BenchmarkSee the bigger picture
👥ConnectLearn from practitioners
🚀GrowBring it to life
Explore CX Lab
Practical resources for every stage of your CX program.
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CX101
Interactive, problem-oriented CX education.
- 4-decision guided flow
- Personalized recommendations
- Your own CX plan
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Research
Explore our planned research into customer experience.
- State of CX in Russia
- Industry benchmarks
- Trend briefs
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Templates
Ready-to-use assets for CX teams.
- NPS survey
- Journey map
- CX strategy
- Closed-loop workflow
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Experts Say
A preview of our planned practitioner viewpoints.
- One strong question
- Practitioner quotes
- Shareable expert cards
Try the free tools
Calculate a sample, explore review themes, or redact common personal details. All processing stays in your browser.
Recommended sample
383
completed responses
3,830invites @10%
1,915invites @20%
1,277invites @30%
Uses a 50% assumed proportion, normal approximation and finite population correction for a simple random sample. The margin applies to proportions, not NPS. Nonresponse and selection bias are not included. Invitations may exceed your population at low response rates.
CX101 — interactive, not academic
Make four decisions and leave with a starter CX plan.
YOUR CX PLAN
Build it in 4 decisions
1. Goal
2. Listening
3. Action
4. Metrics
What is the main business problem?
Where is your strongest customer signal?
How quickly can teams act?
What matters most to leadership?
CX Maturity Assessment
Reflect on four dimensions of your program and identify a next step. This self-assessment is directional, not a validated benchmark.
Your CX maturity
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Answer the questions to see a maturity level and next-step recommendation.
State of CX in Russia
Research concept — data collection and publication are planned.
200+target companies (planned)
12target industries (planned)
1×planned annual report
Planned research topics include CX ownership, VoC maturity, closed-loop practices, AI usage, journey management, CX software adoption, and connection to financial outcomes.
Experts Say
Illustrative profiles and sample quotes from the original concept. These are not verified contributors or endorsements.
AP
Anna Petrova
Head of CX, Retail
“The biggest CX mistake is measuring everything and fixing nothing.”
IK
Ivan Kozlov
Customer Director, Fintech
“NPS is useful only when there is an operating system behind the number.”
MS
Maria Smirnova
CX Lead, E-commerce
“The best journey map is the one that changes a decision next week.”